What are product insights?

Product insights are an analysis of what a user is experiencing when they interact with a product. This includes more quantitative data, such as how easy and efficient your product is to use, as well as qualitative data like, what your user is feeling while interacting with your product. By collecting this data, development teams can improve products and services for their customers. 

General FAQ

What are customer insights?  

Customer insights are a collection of trends in consumer behavior, data, and feedback that helps businesses deeply understand their customers and their purchasing decisions. 

It’s important to collect quantitative and qualitative data from sources like website metrics and social media mentions, as well as market research and customer analytics, to form conclusive customer insights. While market research gives you an overall understanding of consumer behavior and market trends, customer analytics provides quantifiable data on what your customers do online. 

Tracking the qualitative and quantitative parts of a customer’s digital footprint—and using them to reveal key purchasing behaviors—helps businesses shape their service and product around how customers think and feel. 

FAQs about customer insights

Customer Centricity

Customer centricity is the ability of people in an organization to understand customers' situations, perceptions, and expectations. Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services and experiences to create customer satisfaction, loyalty and advocacy.

Companies in all industries are ditching traditional business-driven and product-driven strategies as they're starting to embrace the idea of customer centricity. Although being company-driven, product-driven or sales-driven is natural, no longer can brands afford to think only about what’s good for the company without considering the impact on the customer.

Customer centricity is often seen as a catch-all for ideas like customer satisfaction, customer experience and customer feedback, but being truly customer-centric is about more than that. It’s about more than just making your customers happy. And it’s not enough to assume you know what your customers need.

So, what’s it all about?

Above all, customer centricity means putting the customer at the core of your business.

Being customer-centric means putting the customer at the forefront of every single decision your company makes.

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