Odoo - a product-market fit for a radical and meaningful transformation of SMEs in Japan
Last updated: February 01, 2024 Read in fullscreen view
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Sometimes a company that does not have a good value proposition should start designing one. Companies, especially Small Business (SB), sometimes lack teamwork or good culture, and software could not solve these issues.
In this article, we share a system that uses Odoo and Japanese techniques of good management, quality, and productivity to transform a company.
We organize the article into 5 challenges:
- Attract prospects. To overcome this challenge, we use website apps, mail marketing, social marketing
- Convert prospects into customers. For this challenge, we use CRM and sales
- Products and services. In this challenge, we consider projects, manufacturing, point of sale, and e-commerce
- Human capital. We see the importance of e-learning and Odoo communication channels
- Cash flow and profits. We mainly see accounting.
The article describes an online service we offer to small businesses that want to follow a path that provides meaningful digital transformation.
In Japan, the care of resources is extreme, something that small companies must imitate to survive.
In Japan, public enemy number one is waste. 7 MUDAS:
- Inventory
- Overproduction
- Movement
- Wait
- Transport
- Defects
- Extra-Processing
- Non-Utilized Talent
The biggest waste of resources in small bussiness comes from a lack of clear strategy:
5 Whys for Small Business
- What is your mission?
- What is your specialization?
- What is your differentiation?
- What is your best customer?
- What are their most important problems?
- Small Business (SB) do too many things and offer too many products.
- SB want to implement "Many Odoo apps right now" and want too many customizations.
- SB want to run when they still can't walk.
Solutions for Small Business
Key Takeaways
- There is a big opportunity for Odoo partners who wants to serve the small business market.
- The service should go beyound the implementation of Odoo apps and seek radical business transformation.
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