How do you create FOMO in software prospects?
Last updated: August 14, 2024 Read in fullscreen view
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Highlight scarcity and urgency
One of the easiest ways to create FOMO is to show your prospects that your software is in high demand and that they might miss out on a valuable opportunity if they don't act soon. You can do this by emphasizing the limited availability of your product, the expiration date of your offer, the number of customers who have already signed up, or the benefits they will lose if they wait too long. For example, you can say something like:
- "We only have 10 spots left for our beta program, and they are filling up fast. If you sign up today, you'll get access to exclusive features and a 50% discount for life."
- "This offer is valid until the end of the month, and we won't be able to extend it. If you want to lock in this price and get a free consultation, you need to sign the contract by Friday."
- "We have over 500 happy customers who are using our software to boost their productivity and revenue. Don't miss out on joining them and getting the same results."
- "If you delay your decision, you'll miss out on the competitive edge that our software gives you. Your competitors are already using it, and they are gaining market share every day."
Showcase social proof and authority
Another way to create FOMO is to show your prospects that your software is trusted and endorsed by credible sources, such as industry experts, influencers, media outlets, or other customers. This can help you build trust and credibility, as well as appeal to your prospects' desire to belong and follow the crowd. You can do this by sharing testimonials, reviews, ratings, case studies, awards, logos, or endorsements. For example, you can say something like:
- "Don't take our word for it, listen to what our customers have to say about our software. Here are some of their testimonials and ratings."
- "Our software has been featured and praised by leading publications and experts in the field. Here are some of the articles and quotes that mention us."
- "We have helped hundreds of businesses like yours achieve their goals with our software. Here are some of the success stories and results that we have delivered."
- "We are proud to be recognized and certified by reputable organizations and associations. Here are some of the badges and certificates that we have earned."
Create exclusivity and personalization
A third way to create FOMO is to make your prospects feel special and valued, and that your software is tailored to their specific needs and preferences. You can do this by offering them exclusive access, privileges, benefits, or discounts that are not available to everyone else, or by personalizing your communication and demonstration to show how your software solves their pain points and goals. For example, you can say something like:
- "As a valued prospect, we want to offer you a special deal that is not available to the public. If you sign up today, you'll get a free trial, a bonus module, and a dedicated account manager."
- "We have created a custom demo for you that shows how our software works for your industry and use case. You'll see how it can help you save time, money, and hassle."
- "We have a limited number of invitations for our VIP webinar, where you'll learn from our experts and get insider tips and tricks on how to use our software effectively."
- "We have a special offer for you that expires soon. If you refer a friend or colleague to our software, you'll both get a 25% discount on your subscription."
FOMO in software engineering
There is nothing more stimulating and limiting at the same time as much as 𝗙𝗢𝗠𝗢.
Fear of missing out is no unfamiliar term to most, and it has found its place in software development. Often FOMO shapes the technological landscape and environment. That’s why we bring you a short overview of how to manage expectations vs reality in advancing as a software developer with each new tech hype.
A common trap is to learn something just because it is the next new thing, colloquially known as FOMO. FOMO especially in the software engineering domain produces the need to learn and keep up. It puts us right back in the trap. It is all fake and hollow. If there is something we are missing out, it is to live.
If you find some topic interesting, stop thinking. Don’t ask what’s in it for you. Pursue it with wonder, free of outcome and expectations.
To FOMO or not to FOMO
Yes, we are all pressured, especially developers in the IT community to grab onto as much knowledge as they can. It’s not an easy task to keep up with changing trends and advancements in technology. Just look at the effect AI has on the whole market. It’s things like this that make developers feel like they’re missing out on something big and influential. FOMO does make that anxiety higher. As we said, it can engage people more and sort of motivate them to learn more, but only up to a certain point.
It is vital to stay at the top of your game, but it’s even more important to recognize which hypes are here to stay and which are not. Be careful how and where you allot your time. Use FOMO only when the new knowledge aligns with your aspirations and current expertise. FOMO can push you forward, but it can also pull you back. Toe the line, but don’t necessarily jump over it if you don’t feel like it will bring you or your projects any benefits.
Wrapping It Up
By using these tips, you can create FOMO in your software prospects and persuade them to take action faster and with more confidence. FOMO is a powerful sales tool, but remember to use it ethically and honestly, and to deliver on your promises and expectations.
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